http://www.youtube.com/watch?v=cTbs9pfQS2M&feature=player_embedded
Some of the good points:
McDonald's is making a bit of a gutsy move to admit that although their jobs really are "just" flipping burgers, they are still solid jobs in a difficult economy.
I'm sure the underlying meaning was to improve the company's reputation, but in doing so they are also supporting and promoting the value of their employees.
You'll notice the defined feedback and training (and train-the-trainer) programs create progression and promotion opportunities.
You may also notice a couple situations where mistakes were made - but the intent was to learn from the mistake to improve the process, not pound on the person.
Note how McDonald's differentiates their training and promotion opportunities from other low wage jobs.
Read more: http://www.evolvingexcellence.com/blog/2011/06/mcdonalds-and-the-value-of-employees.html#ixzz1QQyj7FCT
at Evolving Excellence