•The best speeches and presentations do not make the audience chase the message.
•They have a strong central point, expressed in bold, clear, unambiguous language, with strong supporting arguments that analyze and make sense of the data.
•Sure, at the end, given your clarity, a few people may disagree with your conclusion. But that’s a lot better than leaving most people confused.
Rule #2: Tell audience something they don’t know.
•Every time you speak, part of your job is to surprise and delight; you have to give information that are new and interesting, and make them smarter. Ask yourself beforehand, “What can I say that will give the audience some kind of context about how all this stuff matters to the company and the industry and their lives?”
•Giving a speech is about igniting exciting conversations that go on long after you’re done talking.
Rule #3: Let your passion rip.
•Show the audience how much you believe and care about the topic at hand.
•Message to managers is that they have to get into the skin of their employees; they need to understand their minds and hearts so they can excite them about, and give purpose to, the work.
•Don’t overcomplicate your message, enlarge the brains of your listeners with context and insight, and show ‘em how you really feel.